Verizon's Quick Flip

... as well they should. It's hard to justify a policy to not allow "opt-in" messages as any sort of spam protection. I'm all for Verizon limiting any sort of junk mail (regardless the message). However I'd refuse to pay for a service that wouldn't deliver the messages I had requested.

Some interesting discussion on the subject:

Huffington Post's initial take (and update) on the decision.

The New York Times Editorial