Consumer trust is critical for success in the digital world, which is why online businesses need to demonstrate that they’re capable of protecting all users, including low income communities that are often the targets of online predatory lending schemes.

In May 2016, Google took big steps to curtail the harmful impact of predatory lending schemes on its users by banning search ads for payday loans. Payday loans are short-term, high-interest loans that create and perpetuate cycles of debt among low income communities.

Google’s policy change followed months of discussion with a diverse coalition of nonprofit groups that included Open MIC, The Leadership Conference on Civil and Human Rights, Americans for Financial Reform, the Center for Responsible Lending, the Center on Privacy & Technology at Georgetown Law, Upturn, National Council of La Raza, NAACP, Common Sense Kids Action, and National Hispanic Media Coalition.