Acxiom, the giant data broker, says it doesn’t collect information that could be used for abortion prosecutions

Shareholder advocates submitted a resolution asking for a report on the company’s policies and practices related to reproductive rights

“Following revocation of the constitutional right to an abortion in June 2022, policymakers are concerned about the use of personal digital data for enforcement of state laws that ban or limit abortion access,” the resolution reads, citing legislation introduced in Congress to boost privacy protection and ban data brokers from selling consumers’ health information.

The information Acxiom collects that could potentially be accessed by law enforcement includes geolocation data, online activity, internet history, commercial transaction history and inferential data, according to Open MIC’s proposal. IPG has not yet released its proxy.

“A big part of our concern really comes down to transparency,” Dana Floberg, Open MIC’s advocacy director, told MarketWatch on Thursday. It’s unclear exactly what data Acxiom collects, Floberg added, as well as “what kinds of measures they may or may not be taking to ensure they keep that data safe, and what they turn over to law enforcement.”