A new article published in Material Tech presents a synthesis of key insights from Open MIC’s March 2026 webinar on AI and misinformation. It examines how platform incentives, programmatic advertising, and generative AI are reshaping the information ecosystem and amplifying the spread of unreliable content.
The piece also outlines the material risks this poses for companies and the role investors can play in addressing them—through ad spend oversight, stronger trust and safety expectations, AI governance, and support for emerging models centered on verification, trust, and information integrity.
